Image2 First Moscow Beauty Week

A Landmark Achievement: Moscow Beauty Week Draws Record Crowd with Global Brands

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Dubai, December 20, 2023: The beauty sector witnessed a historic moment from December 9th to 12th with the debut of Moscow Beauty Week. The event, hosted at the iconic Manege and various associated venues, saw an astounding attendance of over 170,000 beauty enthusiasts. Showcasing an array of over 450 brands, including 12 noteworthy international names, the expo was a melting pot of cosmetics, skincare, fragrances, and wellness products.

The expo stood as a testament to the burgeoning Russian beauty industry, featuring 359 domestic manufacturers and 90 international brand distributors. Notably, the event also highlighted 54 local brands under the ambitious Made in Moscow initiative led by Mayor Sergey Sobyanin. The global dimension was further enriched by the presence of 12 companies from countries like Kazakhstan, Turkey, and Uzbekistan.

Beyond its showcase, Moscow Beauty Week was a crucial networking hub. It connected Russian brands with top buyers from India, Iran, and Kyrgyzstan, paving the way for future collaborations and market expansions. Russian Beauty Guru, Prosto, and Climt cosmetics are among the brands expected to make their debut in Indian and Iranian markets.

The event was more than just an exhibition; it was a knowledge-sharing platform. It included over 50 thematic sessions, attracting over 170 industry experts, including famous faces like Elena Krygina and Samer Khouzami. Russian celebrities like Larisa Guzeeva and Ekaterina Mtsituridze also graced the event, offering their support to the thriving domestic beauty sector.

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