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OYO Experiences Remarkable Growth in New Year’s Eve Bookings Across GCC

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OYO, a leading global player in the hospitality sector, has proudly announced a substantial 64% year-over-year growth in bookings for New Year’s Eve across the Gulf Cooperation Council (GCC) countries. This significant increase has been particularly pronounced in Oman, where OYO recorded an impressive 244% growth in hotel bookings, outpacing the growth rates in Saudi Arabia and the United Arab Emirates, which stood at 59% and 31% respectively.

This growth is a testament to OYO’s strategic focus on expanding its presence in the GCC region. The company’s portfolio in these countries includes a diverse range of hospitality options, from budget-friendly hotels to luxurious serviced apartments and homestays. OYO attributes this success to its strategic locations, especially in major urban centers and tourist destinations, as well as its commitment to ensuring guest satisfaction through personalized services.

In the United Arab Emirates, OYO has made significant strides with its array of properties, including over 25 hotels under brands like Smart and Capital O. These properties have become popular destinations for New Year’s Eve celebrations, offering unique attractions like fireworks at the Burj Khalifa in Dubai and various festive events. Additionally, OYO has been proactive in forging partnerships with leading corporations for both short-term and long-term rentals, enhancing its corporate housing offerings.

OYO’s expansive network in Dubai, which includes over 130 properties in key areas such as Marina, Business Bay, and Jabel Ali, has been pivotal in attracting tourists, especially from India. The company’s strategic focus on affordable luxury and premium stays has made it a favored choice for families and groups looking to celebrate the New Year.

Ankit Tandon, Global Chief Business Officer and CEO Southeast Asia and Middle East at OYO, commented on the development: “As the GCC countries continue to attract global travelers with their rich culture and hospitality, OYO is committed to enhancing guest experiences and expanding our presence in this dynamic market. Our growth in New Year’s Eve bookings is a clear indicator of our strong positioning and the trust our customers place in us.”

This announcement aligns

with OYO’s overarching strategy of increasing its global footprint, particularly in key regions like the GCC. The company’s dedication to providing high-quality accommodation at affordable prices, coupled with its user-friendly online platform and customer-focused services, have been integral to its success. OYO’s growth in the GCC is a significant milestone, reaffirming its status as a preferred choice for travelers seeking comfort and value during their festive celebrations.

 

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